Masters TV ratings: Down from last year, but still good
Last year's Masters, at least its start, was dominated by Tiger Woods' much-hyped return to golf. So, without such hubbub this year, Masters TV ratings would presumably drop -- and they did.
CBS' coverage of The Masters Saturday drew an overnight TV rating -- down 11% from last year. But CBS did well: Its Saturday overnight was up 19% from 2009 coverage and up 11% from 2008.
CBS Saturday drew a 6.8 overnight TV rating, which translates into 6.8% of TV households in the 56 urban TV markets measured for overnights.
ESPN's weekday Masters coverage was also off from last year. Its Thursday rating was down 48%, but its coverage Friday -- when it 2.9% of cable TV households -- was down just 12% from 2010. And ESPN's drops resulted partly from its coverage this year being expanded by an hour, given expanded coverage in any sport often leads to at least slight decreases in ratings.
http://content.usatoday.com/communities/gameon/post/2011/04/masters-tv-ratings-down-from-last-year-but-still-good/1
LIVE: Final Round Updates From The Masters
Tiger Woods stormed through the front nine on the final day of the Masters and now sits in a battle, with Rory McIlroy and five others for the biggest prize in golf.
We'll be here the rest of the afternoon with live updates so keep refreshing this page to follow what promises to be an thrilling finish.
UPDATES:
To get you up to speed, Woods began the day 7 strokes back, but had four birdies and an eagle on the 8th hole, leaving him five under for the day.
McIlroy the leader, struggled early, but finally got his first birdie on the 7th hole, to take back the lead by one stroke.
Schwartzel started the day four strokes back, but opened with birdie, par, eagle to get to 10-under himself. Angel Cabrera and KJ Choi are also in the hunt at 9-under.
There's still a lot of golf left, so at this point, it's anybody's race.
4:18: Woods pars the 11th to stay at 10 under.
4:21: Just as a reminder, here are the pairings that still matter, in the order that they will finish:
Woods is playing with Martin Laird
Luke Donald and Bo Van Pelt are on the outside looking in right now..
Adam Scott (currently 4th) is playing with Jason Day.
Schwratzel (tied for 2nd) is with K.J. Choi (tied for 4th)
McIlroy (1st) is with Angel Cabrera (tied for 4th)
4:26: McIlroy hits the green on 8, but the ball skips off the back of the green leaving him a tough chip shot.
4:32: McIlory saves par on 8, but his partner, Cabrera, birdies it to move into a tie for 2nd. Meanwhile, Woods bogeys 12, to fall back to 9-under and KJ Choi is set up for a birdie putt on 9.
4:36: After a fantastic drive on 13, Woods sends his second shot over the back of the green.
4:37: Schwartzel JUST misses a birdie putt on 9, but stay in second place. (He shot 34 on the front nine.)
4:38: Choi hits his birdie. Now he's in 2nd, tied with Schwartzel and Cabrera.
4:50: McIlroy's drive sails into the trees on 10.
4:58: How bad ws McIlroy's tee shot? This was his second.....
4:59: His third might have been even worse. McIlroy is imploding on the 10th hole. Meanwhile, Adam Scott birdies 11 to join a four-way tie for second.
5:02: McIlroy fourth shot hits a tree and kicks into the rough. Ouch.
5:03: McIlroy is on the green in five. About to surrender the lead.
5:07: McIlroy triple-bogeys 11. Falls from 1st to 7th.
5:09: Adam Scott, Charl Schwartzel, K.J. Choi, and Angel Cabrera are tied for the lead at 10-under, but Tiger Woods has an eagle putt to take the lead coming up.
5:15: Tiger Woods' eagle putt from four feet lips out! Gets the birdie, though, and now there's a five-way tie for first place.
5:16: Oh, hey, Bo Van Pelt. Eagle on 13 moves him to 8-under.
5:17: Tiger nearly hits the flag on 16. Another birdie try coming up.
http://www.businessinsider.com/the-masters-finals-round-2011-4
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jack nicklaus, masters, masters leaderboard, 2011 masters leaderboard, rory mcilroy
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